Manscaping: The one word tagline that connects the product with the target audience is highly effective. A couple comments were to line up titles and to remove the tattoo. Both these comments I disagreed with on the premise that the ads are unmistakingly part of the same series, and two: a tattoo is very manly. If anything—they should all have tattoos—and possibly a Norelco logo tattoo. My one critique was to correct the gray balance on one of the images to keep them consistent.