Week 9 Summary

This week students came to class for the first time since the semester started without any assignments due. You could sense the refreshed and rested spirit of the group as they waited for their next assignment. Without too many formalities Prof. B jumped right into the assignment. The assignment will span the following 8 weeks till the semesters end and contain two parts. The two phases will give the students an opportunity to carry a concept across multiple mediums. The client is an existing purchasable mode of transportation specifically a motorized form (ie: Mazda, Vespa, Ford etc..) The first portion is two magazine ads and the second is a brochure with a minimum of 10 pages. In my head a minimum of 10 pages seemed to be an odd number as a signature has a minimum of 4 pages—but then again he stressed that they be creative with how they create it. Prof. B stressed how important the concept was to the grade—in addition to a successful campaign. He reminded the students that a “Pretty car, buy me campaign” was not what he was looking for. To encourage the students creativity and to give them some hints he asked them questions to ask themselves like “what is your angle?” He also reminded them to use their media more than just paper, but as part of the design. By using the media to your advantage a page is more than a page, a fold is more than a page and binding becomes integral into the concept. Following a brief walk through the text book to explore some award wining ads he dismissed the class to begin their assignment. For next week everyone is expected to have 2 concepts developed into 12 sketches each. Just like last time—if one student doesn’t reach their quota, EVERYONE will have to do more!